Marketing Advisory, Strategy and Analytics
Value Speaks Louder Than Words
Offer Optimisation, Brand Strategy
Value Speaks Louder Than Words
Posted 04 Nov 2015Can the Net Promoter Score (NPS) which is based on advocacy predict a company’s success or do we need a more complex measure? The management folly of adopting the Net Promoter Score as the ‘one measure’ and why value-for-money provides greater insight.