Since we launched the Forethought Normality Index in Australia and the US in April 2020, our aim has been to continue to develop our understanding of shifts in consumer needs, feelings and behaviours in response to the pandemic. More on our findings below.


About Us

Backed by our comprehensive research methodologies, Forethought works closely with clients to guide their brand, communications and customer experience strategies. Using evidence-based insights, our process delivers tailored and actionable guidance to inform organisational growth and strategic management decisions. Whether it’s an increase in market share or shaping consumers’ brand perception and engagement, Forethought can find the solution for any business challenge.


solving problems






active clients

What We Do

Modelling the rational and emotional drivers of consumer behaviour, Forethought can accurately predict the effect on acquisition and retention in your market or category. Armed with this data-driven insight, we can help you focus your creative energy and make informed strategy decisions to gain and retain market share, improve margin and drive category growth.

Join Us

Forethought offers a range of professional pathways no matter what stage of your career you’re in – discover how you can join the team and advance your career today.

Our Current Positions are updated regularly, so stay on the lookout for the right opportunity for you.


Forethought is located at 550 Bourke Street, Melbourne VIC 3000.

If you would like to know more about how Forethought could help your business, please get in touch.