18 Nov Organisations Reacting & Responding to COVID-19
The challenges presented by the shifting moods and mindsets of consumers, tracked by Forethought since the start of the pandemic, have been met with varying degrees of organisational success....
Normality Index Tag
29 Oct SURVEY FINDS LARGE IMPROVEMENT IN VICTORIANS’ SENSE OF NORMALITY
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in 10 Lessons, Blog, current news, Foretoons, Uncategorized, Whitepapers
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Latest research from our Normality Index finds that Victorians’ sense of ‘normality’ has leapt overnight with the easing of COVID19 restrictions. The survey conducted on Tuesday Night (26/10) found that Victorians went from feeling 47% ‘normal’ to 55% of how they felt before the pandemic. This...
20 Oct AUSTRALIAN NORMALITY INDEX – OCTOBER – Normality continues to rise, nearing the peak of June
Forethought launched the Normality Index (NI) immediately as we went into lockdown in March 2020. We now have 16 waves of data (weekly for the first 12 weeks and now monthly since July). Here are the key findings from our October pulse....
30 Sep THE U.S. NORMALITY INDEX – 6 months on
The U.S. Normality Index Normality has reached it’s highest point since tracking commenced, now at 72%. However, the imminent election is evidently having the greatest influence over Americans’ perceptions of normality, with Confidence in the U.S. Government emerging as the top driver of normality. It begs...
16 Sep AUSTRALIAN NORMALITY INDEX – September – Normality stabilises after a two-month decline
For the first time since June, Normality has marked a slight increase across Australia. This coincides with the steady reduction in new cases of COVID-19 in Victoria, which has been weighing down Normality. ...
17 Aug AUSTRALIAN NORMALITY INDEX – THE SENTIMENT IN VICTORIA WORSENS
As we all move towards 5 months of radical change in the way we live and work as Australians during this pandemic we at Forethought continue to monitor how Australians are faring. Our aim is to continue to develop our understanding of shifts in consumer...
16 Jul AUSTRALIAN NORMALITY INDEX – WE’VE TAKEN A BACKWARD STEP
Is it surprising that Aussies are now feeling less normal than we did a month ago? Victoria’s spike in the tail in the past 10 days has certainly had a distinct impact on Victorian’s sense of normality and looks to have had a dampening effect...
09 Jul RETURN TO NORMALITY? A Pulse on USA Consumer Normality Wave 13 – July Report
Americans aged 50+ are being left behind in the march towards normal This month, the USA Normality Index has declined to 61%. Drilling down into this decline, our data shows that it is the Americans in the 50+ age group who are struggling with their return...
23 Jun AUS NORMALITY INDEX – Week 12
We have now come to the end of our initial 12 weekly program of continuous tracking. This longitudinal study has provided us with a wealth of systematic data and insights on the core dynamic between how we have been feeling, thinking and behaving in response...
19 Jun THE QUARTER OF COVID-19
A 12 week review of the USA Normality Index. Has there ever been a more tumultuous period in American history? Just 12 weeks ago, when Forethought introduced the Normality Index, 564 Americans had died of COVID-19. In just three-months, a staggering and tragic 104,523 more citizens...
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