After a pre-Christmas high with easing of restrictions, there was a dip in Australians feelings of Normality, with some re-instated restrictions, circuit breaker lockdowns and border closures. In February, as the nation began reopening, Australians feelings of Normality began recovering (69%), although a portion of...
With COVID-19 cases and death counts rising as well as a newfound threat to civility – an assault to the nation’s democratic foundations – it comes a little surprise that American life moved further away from normal in January 2021. This month, the U.S. Normality Index...
Forethought launched the Normality Index (NI) immediately as we went into lockdown in March 2020. We now have 17 waves of data (weekly for the first 12 weeks and now monthly since July). Here are the key findings from our November pulse....
The challenges presented by the shifting moods and mindsets of consumers, tracked by Forethought since the start of the pandemic, have been met with varying degrees of organisational success....
Latest research from our Normality Index finds that Victorians’ sense of ‘normality’ has leapt overnight with the easing of COVID19 restrictions. The survey conducted on Tuesday Night (26/10) found that Victorians went from feeling 47% ‘normal’ to 55% of how they felt before the pandemic. This...
Forethought launched the Normality Index (NI) immediately as we went into lockdown in March 2020. We now have 16 waves of data (weekly for the first 12 weeks and now monthly since July). Here are the key findings from our October pulse....
The U.S. Normality Index Normality has reached it’s highest point since tracking commenced, now at 72%. However, the imminent election is evidently having the greatest influence over Americans’ perceptions of normality, with Confidence in the U.S. Government emerging as the top driver of normality. It begs...
For the first time since June, Normality has marked a slight increase across Australia. This coincides with the steady reduction in new cases of COVID-19 in Victoria, which has been weighing down Normality. ...
As we all move towards 5 months of radical change in the way we live and work as Australians during this pandemic we at Forethought continue to monitor how Australians are faring. Our aim is to continue to develop our understanding of shifts in consumer...
Is it surprising that Aussies are now feeling less normal than we did a month ago? Victoria’s spike in the tail in the past 10 days has certainly had a distinct impact on Victorian’s sense of normality and looks to have had a dampening effect...