Marketing Advisory, Strategy and Analytics
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Forethought reversed a 'mysterious' revenue decline, by diagnosing guest defection. We partnered with an iconic restaurant chain to analyze, diagnose and advise on a significant customer and marketing challenge.
How can a business structure itself effectively to drive growth? Forethought Executive Chairman Ken Roberts discusses the benefits of appointing a Chief Customer Officer.
Forethought's September Mind and Mood Pulse has revealed a developing ‘Vaccinated Economy’ bonus - with 1 in 3 Australian consumers claiming they would spend more money at a business that mandates vaccinations for its staff
Aiming to always exceed your customer's expectations? Forethought Executive Chairman Ken Roberts explains why consistently setting and meeting reasonable expectations is not only smarter but also more cost-effective.
Were they pushed, or did they jump? Forethought Executive Chairman Ken Roberts discusses diagnosing and solving the question of customer defection.
Marketing research as an agent for real change - Forethought Executive Chairman Ken Roberts discusses how market researchers can attempt to navigate the challenges of a corporate turnaround.
Learn how to handle negative publicity and identify the best course of action for your business with our article on the 'passing concern' category.
Discover the impact of sensationalized attention, objectively measured negative brand attribution, and regulatory response on social license at our website.
Discover the evolving societal expectations of organizations and how they conduct themselves. How can breaching trust lead to loss of goodwill and brand damage?
Discover the future of marketing with Gen AI solutions that revolutionize marketing functions and enhance reasoning over instinct.