Forethought

Marketing Advisory, Strategy and Analytics

Showing 11-15 of 15 results:

Analytics, B2B, Customer Experience, Engagement, Offer Optimisation, Brand Strategy, Creative Efficacy, Media
The Gen AI Drizzle Becomes Torrential

Discover the future of marketing with Gen AI solutions that revolutionize marketing functions and enhance reasoning over instinct.
Analytics, B2B, Customer Experience, Engagement, Offer Optimisation, Brand Strategy, Creative Efficacy, Media
What’s Wrong With Your Brand Tracker

Discover the disconnect between brand tracker insights and in-market performance and the importance of accurately measuring brand success in volatile markets.
Analytics, Customer Experience, Engagement, Offer Optimisation
What Really Motivates Consumer Behaviour?
Analytics, Engagement, Brand Strategy, Creative Efficacy, Media
Trust – You Can’t Fatten A Pig On Market Day

In the previous article 'What to do when a “breach of trust” unleashes an unruly mob', it was argued that unless there has been malfeasance, the CEO should not apologise for a breach of trust. When it comes to a public apology, the CEO is personally worse off often facing permanent reputational damage and the organisation fares no better than had no apology been made.
Analytics, Engagement, Brand Strategy, Creative Efficacy, Media
What To Do When a “Breach Of Trust” Unleashes an Unruly Mob