Trust – You Can’t Fatten A Pig On Market Day

In the previous article 'What to do when a “breach of trust” unleashes an unruly mob', it was argued that unless there has been malfeasance, the CEO should not apologise for a breach of trust. When it comes to a public apology, the CEO is personally worse off often facing permanent reputational damage and the organisation fares no better than had no apology been made.

What To Do When a “Breach Of Trust” Unleashes an Unruly Mob

Classifying CX Initiatives – Part Four Brand Building

Forethought Mind and Mood Pulse – August 2021

With NSW eclipsing 1000 daily new COVID cases and Victoria late last week given grim news of a once again extended roadmap out of lockdown, in August we saw now almost 1 in 2 Australians believing their life to be worse than this time last year.

Forethought Mind and Mood Pulse – July 2021

Forethought has been observing Australia's sense of Normality since March 2020 – in July 21 we have observed the sharpest monthly decline since the beginning of the pandemic (down 10 percentage points), primarily driven by the extended lockdown in Sydney.

Independent Vaccination Ads motivate higher levels of Vaccine action than Federal Government’s attempts

Forethought’s latest ad tests have revealed a far greater impact on respondent likelihood to book a vaccination from the recently released ‘Back to the Good Things’ and ‘Performance of a Lifetime’ ads, as opposed to the Federal Government’s ‘Arm Yourself’ and ‘ICU – Breathless’ campaigns.

Forethought Mind and Mood Pulse – June/July 2021

Forethought has been observing the increasing stability of Australian’s sense of Normality since March 2020 and hypothesising that we had achieved ‘The New Normal’, when the NSW infection rates started to climb rapidly.

Forethought Mind and Mood Pulse – April 2021

Forethought launched the Normality Index (NI) immediately as we went into lockdown in March 2020. We now have 21 waves of data (weekly for the first 12 weeks and now monthly since July 2020). Here are the key findings from our April pulse.

Driving Customer-centricity in Electricity Distribution

Shifting the focus from infrastructure to customer

Uncovering ‘black swan’ information in commercial contract renegotiation

Forethought assisted in identifying the areas of focus and key pieces of information useful for contract re-negotiation and increased spend for major customer accounts for our client. In doing so, this information was used to inform the implementation of major automation initiatives and to assist in recontract negotiation.