Trust Diagnostics Part Two: Now That is a Troubling Development!

Discover the impact of sensationalized attention, objectively measured negative brand attribution, and regulatory response on social license at our website.

Trust Diagnostics Part Three: The full-blown crisis and the destruction of social license

Discover the evolving societal expectations of organizations and how they conduct themselves. How can breaching trust lead to loss of goodwill and brand damage?

The Gen AI Drizzle Becomes Torrential

Discover the future of marketing with Gen AI solutions that revolutionize marketing functions and enhance reasoning over instinct.

What’s Wrong With Your Brand Tracker

Discover the disconnect between brand tracker insights and in-market performance and the importance of accurately measuring brand success in volatile markets.

What Really Motivates Consumer Behaviour?

Famous and Distinctive for What?

Gain insights into the significance of brand awareness and its measurement in marketing. Shape your brand's attributes strategically to drive category choice.

Can't Keep My Eyes off of You - Part 1

In the past couple of years, bursting onto the marketers’ pop charts has been visual attention as it relates to audience measurement and more generally, marketing communications.

Can’t keep my eyes off you: ATTENTION! Part 2

Part One of this article addressed attention as it relates to the visual processing of marketing communications. Different kinds of visual attention are important for different aspects of marketing communications…

Can’t keep my eyes off you: ATTENTION! Part 3

Firstly, here is a quick thumbnail of Part One and Part Two. Part One was about attention as it related to the human processing of marketing communications. Crucial to this…

The Capability of GPT-4o in Predicting Consumer Choice