Embedding the voice of the customer into organisational change

CX AWARDS SHORTLIST ANNOUNCED: Forethought & Our Clients Shortlisted For 3 Awards

In exciting news for both Forethought and our clients, we were last week recognised for our extensive work in the Customer Experience (CX) arena

Share of Search – Help or Hinderance to the CMO?

In our latest thought leadership piece featured, Forethought Founder Ken Roberts discusses the hype around 'Share of Search (SOS)' - should CMOs rely on it as a lead non-financial indicator?

Client Success Story: The World's Largest Casual Dining Chain - Part Two

Client Success Story: The World's Largest Casual Dining Chain - Part Three

Client Success Story: The World's Largest Casual Dining Chain - Part One

Forethought reversed a 'mysterious' revenue decline, by diagnosing guest defection. We partnered with an iconic restaurant chain to analyze, diagnose and advise on a significant customer and marketing challenge. 

Most Organisations Are Not Designed for Growth

How can a business structure itself effectively to drive growth? Forethought Executive Chairman Ken Roberts discusses the benefits of appointing a Chief Customer Officer.

Forethought Mind and Mood Pulse – September 2021

Forethought's September Mind and Mood Pulse has revealed a developing ‘Vaccinated Economy’ bonus - with 1 in 3 Australian consumers claiming they would spend more money at a business that mandates vaccinations for its staff

CX Leaders - Your Expectations Are Too High!

Aiming to always exceed your customer's expectations? Forethought Executive Chairman Ken Roberts explains why consistently setting and meeting reasonable expectations is not only smarter but also more cost-effective.

The Best of the Best: Forethought Congratulates Our Client Partners Honoured in CMO Magazine’s Top 50 Marketers for 2021

In welcome news, six of Forethought’s valued and longstanding client partners have been named in CMO Magazine’s list of Australia’s top 50 most innovative and effective marketing leaders