Showing 91-100 of 210 results:

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  Aus Normality Index – Week 5

  Australians are inching back to feeling normal, but across age segments COVID-19 is being experienced differently… and those results might surprise you. Our older Aussies are taking it in their stride, and our younger adults are feeling anxious and distrusting. Marketers cannot take a one size fits all approach. Marketers need to carefully observe the different segments behaviours and respond in relevant ways.

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  Return To Normality? A Pulse on USA Consumer Normality Week 7

  Early evidence of an upward swing towards normality The USA Normality Index is now the highest it has been since we commenced the study seven weeks ago and it appears that it bottomed out on 13 and 20 Apr. Finally, there is early evidence that there is an upward swing towards normality.

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  Aus Normality Index – Week 6

  After 7 weeks of patient compliance with significant limitations to our daily movements, we have seen the first states start to ease restrictions and it’s given us a real boost towards normality. These first states might offer us some clues as to how we might rebound.

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  Life After Lockdown. Consumers are changing. Brands must respond to rebound.

  Whilst Australian’s have responded to the Covid-19 lockdown with resilience, the dual health and economic crisis has forced us to live very differently. As a result, our behaviours and values will change – some of those changes will be transient and some will be enduring. The question organisations need answered is: what of those changes will stick and what will slip? And how should we pivot our go-to-market strategy to remain relevant in the new normal?

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  In The Last 8 Weeks: A Review of USA Consumer Perceptions of Normality amidst the COVID-19 Pandemic

  EXECUTIVE SUMMARY For things to change….

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  Aus Normality Index – Week 7

  The Australian Normality Index (Week 7) has revealed two important changes in Australians’ sense of wellbeing and an interesting lesson for organisations who are seeking to maintain relevance and achieve the idealised state of partnering with customers.

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  Return to Normality? A Pulse On USA Consumer Normality Week 9

  What are Americans’ current perceptions of normality? What is the impact to Americans’ emotional state? What aspects of life are becoming less normal for Americans at present? When did Americans expect life to return to normal?

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  Analytics, Customer Experience, Brand Strategy

  Aus Normality Index – Week 8

  We’re Feeling Half Normal, But… Young Aussies Are Anxious, And Starting To Look Disloyal To Brands And Services

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  Analytics, Offer Optimisation, Brand Strategy, Creative Efficacy

  Aus Normality Index – Week 9

  This week the Normality Index provides a story of steady improvement in the drivers of our normality. Week 9 saw the Normality Index at 59% up from 52% last week. Our most important driver of normality, confidence in the economy, remains low but is up by 13% from last week. And Australians are increasingly feeling comfortable socialising and moving about in public which are both up by 20% this week to 64% and 60%, both important drivers of our sense of normality.

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  Return To Normality? A Pulse on USA Consumer Normality Week 11

  What are Americans’ current perceptions of normality? Who is winning the race towards normality? What aspects of life are becoming more normal for Americans at present? When did Americans expect life to return to normal?