Marketing Advisory, Strategy and Analytics
Evidence and frameworks that identify opportunity and optimise offer.
Unlocking growth from your current and/or new business offer (product, service and solutions) is achieved by responding to market needs and behaviours. Forethought partners with you to collect, analyse and examine the data, answering vital questions such as: Do we have the right mix of service features? Is the price vs quality trade-off optimised? Is this the right addressable audience?
Forethought utilises sophisticated analytical and research techniques to examine your opportunity and find the key to unlocking the sales potential of your offer.
As a marketing strategy, advisory and analytics consultancy, we support you to validate new opportunities, design and refine solutions, screen and forecast potential, set pricing and tailor messaging.
Unlocking growth from your current and/or new business offer (product, service and solutions) comes from a deep understanding of market needs and behaviours. The process Officeworks went through in developing a new offer is applicable to all businesses in the current business context given the parameters within which consumers make decisions has altered. Lauretta will provide a framework in which to identify the optimal insight required at each stage of the product lifecycle from inception to launch.
‘A look under the hood’ of Officeworks’s Education Strategy.
Offer Optimisation with Lauretta Karreman - Principal Consultant, Forethought
‘A look under the hood’ of Officeworks’s Education Strategy.
Offer Optimisation with Lauretta Karreman - Principal Consultant, Forethought
Case Study: Evidence and frameworks that identify opportunity and optimise offer
Unlocking growth from your current and/or new business offer (product, service and solutions) is achieved by responding to market needs and behaviours. Forethought partners with you to collect, analyse and examine the data, answering vital questions such as: Do we have the right mix of service features? Is the price vs quality trade-off optimised? Is this the right addressable audience?
Forethought utilises sophisticated analytical and research techniques to examine your opportunity and find the key to unlocking the sales potential of your offer.
As a marketing strategy, advisory and analytics consultancy, we support you to validate new opportunities, design and refine solutions, screen and forecast potential, set pricing and tailor messaging.
Tools we use
- Segmentation,
- Rapid ethnography
- Market sizing
- Concept testing
- Trade off analysis – choice modelling, menu-based choice modelling, max diff
- Pricing – pricing strategy, price elasticity, willingness to pay
- Package testing
- Value proposition and message testing
- Design thinking principles
- HCD principles
Case studies
We’ve partnered with organisations across private, public, and government sectors to achieve outcomes that matter for over 26 years.
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