IN THE LAST 8 WEEKS: A review of USA Consumer perceptions of normality amidst the COVID-19 pandemic

IN THE LAST 8 WEEKS: A review of USA Consumer perceptions of normality amidst the COVID-19 pandemic

EXECUTIVE SUMMARY

For things to change….

1.     First must come the economic seeds of recovery.  Only then will Americans’ journey to normality begin in earnest.

2.     Americans’ expected road to recovery keeps getting more distant – normality in 2020 now appears just a forlorn hope.

3.     Is the greatest danger of a continuing pandemic, Americans’ optimism bias?

4.     Brands, it is time to stop the shallow “there for you” tactics and rollout your dual crises strategy for the next 12 months.

Forethought USA – Normality Index – Wave8