LIFE AFTER LOCKDOWN. Consumers are changing. Brands must respond to rebound.

LIFE AFTER LOCKDOWN. Consumers are changing. Brands must respond to rebound.

LIFE AFTER LOCKDOWN
Whilst Australian’s have responded to the Covid-19 lockdown with resilience, the dual health and economic crisis has forced us to live very differently.  As a result, our behaviours and values will change – some of those changes will be transient and some will be enduring.  The question organisations need answered is: what of those changes will stick and what will slip?  And how should we pivot our go-to-market strategy to remain relevant in the new normal?

Organisations will need to reorient, rethink and reframe their approach to market if they are to execute a customer-first rebound from the economic crisis.  In this webinar, Diane Shelton, Forethought CEO, starts to address these questions and shares consumer and marketing insights from Weeks1 to 6 of the Australian Normality Index.

7 May 2020
Diane Shelton
CEO
Forethought