Predicting the rational and emotional drivers of choice
Consumer decision-making is influenced by both rational considerations and emotions, so it’s critical as a brand to clearly articulate your positioning on both of these dimensions. At Forethought, we like to think of it as: Make them feel and Teach them that.
Our award-winning methodology, Prophecy® Thoughts & Feelings®, uses advanced analytics and predictive modelling to measure, rank and contextualise the rational and implicit emotional drivers of brand choice in your category. We provide insight into how consumers balance perceptions of price and quality against their emotional response to your brand, providing you with a narrowed focus to develop your brand positioning and communications content.