Forethought focuses on the restoration of brands, or the development of challenger brands, to take market share off incumbent brands. We do this by understanding how consumers make choices, the relative importance of the attributes leading to choice, and the performance of competitors on those choice drivers.
With perfect clarity, we enable you as brand owners to determine where best to focus your strategies. We support your brand growth for the long term by identifying and quantifying your brand’s strengths and weaknesses, aligning your business on the critical drivers of future sales, and translating these insights into brand planning strategies.