OUTCOMES UNI EVENT REGISTRATION

Outcomes Uni is our biennial thought leadership event, where we invite Forethought marketing advisory, strategy and analytics clients to share their latest customer and market success stories and learnings. We know that the remarkable outcomes these clients have achieved will provide a great deal of inspiration and new thinking for us all.

This year Outcomes Uni will be virtual and delivered in four daily sprints of approximately one hour. We hope you will join us for each session as we explore the very best practice across brand, communications, offer optimisation and customer experience.

For those who still require login details, please register first using the link below, before accessing the event portal.

For those that have already registered, please use your login details to access the event portal below:

Registration inclusions: As part of the complimentary registration, you will receive access to the OnAIR Virtual Event Platform as well as access to sessions, the attendee Meeting Hub and uploaded materials.

For our US attendees, view this program in your relevant timezones below:

Registration inclusions: As part of the complimentary registration, you will receive access to the OnAIR Virtual Event Platform as well as access to sessions, the attendee Meeting Hub and uploaded materials.

 

For our US attendees, view this program in your relevant timezones below:

Our Outcomes Uni 2021 speaker list is stellar.  We have invited Forethought clients who are senior marketing practitioners driving successful outcomes for their brands, along with thought leaders who can amplify our thinking around the idea of driving stronger outcomes, including: 

MELISSA HOPKINS, Head of Marketing, CMO, Optus
RECHARGING THE OPTUS BRAND STARTS WITH YES! 

Mel is a highly creative, energetic and commercially astute senior leader. Renowned for her ability to challenge the norm and drive growth in highly complex, challenging and ambiguous conditions whilst driving strong commercial outcomes. Extensive global experience across a wide range of sectors and high profile brands. Superior leadership, organisational and team building skills. Mel earned the #3 ranking in CMO Mag’s Marketer of the Year 2020.

DON O’SULLIVAN, Professor of Marketing, Melbourne Business School
THE OUTCOMES MARKETING FORMULA 

Don joined the faculty at Melbourne Business School in 2008 from University College Cork in Ireland. His principal research interests are in executive decision making and marketing’s impact on firm performance. Don led the Chief Marketing Officer (CMO) Council’s Marketing Performance Measurement (MPM) research program – a global initiative – and is a co-author of the Council’s Report on this topic.

Don’s research has been published in various international journals including the Journal of Marketing, Journal of the Academy of Marketing Science, Strategic Management Journal, the International Journal of Research in Marketing, and the Sloan Management Review. As a corporate educator and consultant Don has worked extensively with organisations across a range of sectors nationally, regionally and globally.

SARAH BATESON, GM Marketing. Bendigo & Adelaide Bank
BETTER BIG BANK:  A NEW ERA FOR BENDIGO BANK

When your brand has built large trust reserves via a long standing brand platform, how and why would you risk changing it? Bendigo Bank’s “Better Big Bank” defines a new era for the bank’s brand platform, positioning and visual identity – a forward thinking strategy rapidly yielding outcomes in line with its vision to be Australia’s bank of choice. Sarah will share the story.

MICHAEL SINCLAIR, Director, Creative and Communications Strategy, Optus
HARNESSING COLLABORATION AND CONSISTENCY IN MARKETING & CREATIVE PARTNERSHIPS

Michael is Director of creative and communications strategy at Optus.

Michael uses creative thinking to help organisations change and grow. Responsible for the effectiveness of work across a wide range of disciplines, Michael is a firm believer in the magic formula of open collaboration plus unrealistic standards.  Michael has been a strategist for agencies including Wieden+Kennedy, Colenso BBDO, Droga5 and M&C Saatchi.  Michael has also led brand, communications and product strategy for companies including Nike, Honda, the BBC, Qantas and, of course, Optus.

UMBERTO MECCHI, CEO Mecchinism
HARNESSING COLLABORATION AND CONSISTENCY IN MARKETING & CREATIVE PARTNERSHIPS

Umberto is a seasoned Marketing professional with over 30 years experience in senior marketing and strategic roles. His simple but effective application of strategic marketing fundamentals has enabled Umberto to create breakthrough marketing programs and brand campaigns for leading brands in Australia.

Prior to establishing Mecchinism Pty Ltd in January 2019,  he was the Chief Marketing Officer at Hostplus where he managed the strategy, business intelligence, client sales and services and the marketing portfolios. He was also a member of the Industry Super Australia Marketing Strategy Steering committee overseeing the award winning Industry super fund category campaign for the last decade.

Umberto has worked in banking, insurance, energy and pharmaceutical industries for global brands, and was ranked 11th in the coveted CMO Top 50 list in Australia for his Marketing Influence and Excellence.

LIZ FOWLER, Head of Strategy & Customer Experience, Aussie
RENOVATE OR REBUILD CUSTOMER EXPERIENCE? HOW DO YOU REIMAGINE & FUTURE PROOF THE CUSTOMER EXPERIENCE?

Liz is focused on unlocking business growth through customer insights and experience, creating value through business-wide strategy, as well as through leading teams focused on strategy, customer experience, asset finance, marketing, product, customer, data/insights and operations (including customer contact centre).

With 20+ years in financial services to date, Liz believes it is essential to combine commercial, data-driven decisions with a strong focus on people development and culture.

EMILY LONSDALE, Senior Manager Strategy and Customer Experience, Aussie
RENOVATE OR REBUILD CUSTOMER EXPERIENCE? HOW DO YOU REIMAGINE & FUTURE PROOF THE CUSTOMER EXPERIENCE?

Emily Lonsdale is Senior Manager Strategy and Customer Experience at Aussie, and is helping drive Aussie’s customer-led transformation.  Prior to Aussie, Emily has held Strategy roles at AMP and consulted for a number of ASX 100 companies on growth strategy.  

EMMA MURRAY, High Performance Mindset Coach
BRINGING YOUR A-GAME TO LEADERSHIP

A former athlete, Emma is considered the secret weapon behind the three Grand Final wins by the Australian Rules team the Richmond Football Club (2017, 2019, 2020), plus the three V8 Supercar Championships (2018, 2019, 2020) and Bathurst 1000 win (2019) of Scott McLaughlin. Emma has worked with F1 development squads and Olympic athletes, as well as executives pursuing their best in their personal and professional lives. As we explore how organisations drive outcomes, Emma will share with us how individuals can achieve improved outcomes through her High Performance Mindfulness methodology.  

TROY VERHAGEN, Head Of Commercial Strategy, Officeworks
RETHINKING POSSIBILITY: RAPIDLY DESIGNING AND
DELIVERING NEW SERVICES TO NEW MARKETS

Troy’s focus over the past 15 years has been on leading cross functional initiatives including strategic transformation, workforce transformation, CRM, loyalty and digital marketing for high commercial impact across industries including retail, FMCG, telco, high tech and digital media.

Troy has an effective, evidence-first formula for his work: first listen to end customers to get to the heart of the challenge and once equipped with the data, only then move identify the right team to solve it.

To register and lock-in Outcomes Uni 2021 in your diary, simply click on the button below: