OUTCOMES UNI USA EVENT REGISTRATION

Outcomes Uni is our biennial thought leadership event, where we invite Forethought marketing advisory, strategy and analytics clients to share their latest customer and market success stories and learnings. We know that the remarkable outcomes these clients have achieved will provide a great deal of inspiration and new thinking for us all.

This year Outcomes Uni will be virtual and delivered in four daily sprints of approximately one hour. We hope you will join us for each session as we explore the very best practice across brand, communications, offer optimization and customer experience.

Our daily sprints will run on four consecutive days:
Day 1: 4:30pm EST | 1:30pm PST (1 hour) – Monday 22 February 2021
Day 2: 4:30pm EST | 1:30pm PST (1 hour) – Tuesday 23 February 2021
Day 3: 4:30pm EST | 1:30pm PST (1 hour) – Wednesday 24 February 2021
Day 4: 4:30pm EST | 1:30pm PST (1 hour) – Thursday 25 February 2021

To register and lock-in Outcomes Uni 2021 in your diary, simply click on the button below:

Registration inclusions: As part of the complimentary registration, you will receive access to the OnAIR Virtual Event Platform as well as access to sessions, the attendee Meeting Hub and uploaded materials.

Our Outcomes Uni 2021 speaker list is stellar.  We have invited Forethought clients who are senior marketing practitioners driving successful outcomes for their brands, along with thought leaders who can amplify our thinking around the idea of driving stronger outcomes, including: 

MEL HOPKINS, Head of Marketing and CMO Optus Consumer
RECHARGING THE OPTUS BRAND STARTS WITH YES! 

Mel is a highly creative, energetic and commercially astute senior leader. Renowned for her ability to challenge the norm and drive growth in highly complex, challenging and ambiguous conditions whilst driving strong commercial outcomes. Extensive global experience across a wide range of sectors and high profile brands. Superior leadership, organisational and team building skills. Mel earned the #3 ranking in CMO Mag’s Marketer of the Year 2020.

DON O’SULLIVAN, Professor of Marketing, Melbourne Business School
THE OUTCOMES MARKETING FORMULA 

Don joined the faculty at Melbourne Business School in 2008 from University College Cork in Ireland. His principal research interests are in executive decision making and marketing’s impact on firm performance. Don led the Chief Marketing Officer (CMO) Council’s Marketing Performance Measurement (MPM) research program – a global initiative – and is a co-author of the Council’s Report on this topic.

Don’s research has been published in various international journals including the Journal of Marketing, Journal of the Academy of Marketing Science, Strategic Management Journal, the International Journal of Research in Marketing, and the Sloan Management Review. As a corporate educator and consultant Don has worked extensively with organisations across a range of sectors nationally, regionally and globally.

MICHAEL SINCLAIR, Director Creative & Strategy, Optus
HARNESSING COLLABORATION AND CONSISTENCY IN MARKETING & CREATIVE PARTNERSHIPS

Michael has lead brand, communications and product strategy on everything from sneakers to suppositories, working for some of the world’s most respected creative agencies – and ‘behind the lines’ in a couple of forward-thinking organisations.

Michael also had the good luck to contribute to a lot of work he’s genuinely proud of, the latest of which can be viewed on his personal site.

UMBERTO MECCHI, CEO Mecchinism
HARNESSING COLLABORATION AND CONSISTENCY IN MARKETING & CREATIVE PARTNERSHIPS

Umberto is a seasoned Marketing professional with over 30 years experience in senior marketing and strategic roles. His simple but effective application of strategic marketing fundamentals has enabled Umberto to create breakthrough marketing programs and brand campaigns for leading brands in Australia.

Prior to establishing Mecchinism Pty Ltd in January 2019,  he was the Chief Marketing Officer at Hostplus where he managed the strategy, business intelligence, client sales and services and the marketing portfolios. He was also a member of the Industry Super Australia Marketing Strategy Steering committee overseeing the award winning Industry super fund category campaign for the last decade.

Umberto has worked in banking, insurance, energy and pharmaceutical industries for global brands, and was ranked 11th in the coveted CMO Top 50 list in Australia for his Marketing Influence and Excellence.

LIZ FOWLER, Head of Strategy & Customer Experience, Aussie
RENOVATE OR REBUILD CUSTOMER EXPERIENCE? HOW DO YOU REIMAGINE & FUTURE PROOF THE CUSTOMER EXPERIENCE?

Liz is focused on unlocking business growth through customer insights and experience, creating value through business-wide strategy, as well as through leading teams focused on strategy, customer experience, asset finance, marketing, product, customer, data/insights and operations (including customer contact centre).

With 20+ years in financial services to date, Liz believes it is essential to combine commercial, data-driven decisions with a strong focus on people development and culture.

EMMA MURRAY, High Performance Mindset Coach
BRINGING YOUR A-GAME TO LEADERSHIP

A former athlete, Emma is considered the secret weapon behind the three Grand Final wins by the Australian Rules team the Richmond Football Club (2017, 2019, 2020), plus the three V8 Supercar Championships (2018, 2019, 2020) and Bathurst 1000 win (2019) of Scott McLaughlin. Emma has worked with F1 development squads and Olympic athletes, as well as executives pursuing their best in their personal and professional lives. As we explore how organisations drive outcomes, Emma will share with us how individuals can achieve improved outcomes through her High Performance Mindfulness methodology.  

TROY VERHAGEN, Head Of Commercial Strategy, Officeworks
RETHINKING POSSIBILITY: RAPIDLY DESIGNING AND
DELIVERING NEW SERVICES TO NEW MARKETS

Troy’s focus over the past 15 years has been on leading cross functional initiatives including strategic transformation, workforce transformation, CRM, loyalty and digital marketing for high commercial impact across industries including retail, FMCG, telco, high tech and digital media.

Troy has an effective, evidence-first formula for his work: first listen to end customers to get to the heart of the challenge and once equipped with the data, only then move identify the right team to solve it.

To register and lock-in Outcomes Uni 2021 in your diary, simply click on the button below: