Our client recognised an opportunity to move into a new and developing category that was adjacent to their current core offering, taking advantage of their existing brand strength and core capabilities.
Recognising a gap in the market, and utilising their existing customer base, the organisation commissioned Forethought to assist with a comprehensive research program. Beginning with an exploratory ‘blue sky’ phase to identify opportunities and consumer needs and behaviours, followed by needs-based segmentation and opportunity sizing, developing a customer offering and value proposition, and optimising their Go-To-Market strategy to maximise success upon launch.
