Current Opportunities

You don’t have to smile to be happy. Forethought has found that facial coding understates the presence of emotion. Social emotions such as pride (which is the strongest emotional predictor of buyer behaviour) and shame have NOT been linked to distinct facial expressions and therefore...

We are proud to announce at this year’s Advertising Research Foundation Awards (ARF), held in New York City on Friday 9 October 2020 (AEST) Australian marketing advisory, strategy and analytics firm, Forethought, took home a Gold David Ogilvy Award together with their rightfully ambitious client Bendigo Bank for the...

Some advertising executives have recently become interested in the academic literature.  These advertising scholars have been citing studies that have found that advertising during a recession is potentially good for business.  The basis for their argument is that as your competitors withdraw their advertising and...

According to John Hopkins University as at June 29, 2020, the United Kingdom has the world’s highest COVID-19 mortality rate. In mid-March 2020, despite there being conclusive evidence that social distancing was required to slow the spread of COVID-19, the UK Government delayed taking such measures. ...