RETURN TO NORMALITY? A Pulse on USA Consumer Normality Week 11

RETURN TO NORMALITY? A Pulse on USA Consumer Normality Week 11

EXECUTIVE SUMMARY

  • What are Americans’ current perceptions of normality?  After the largest improvement in normality last week, this week the normality index declined to 62%.
  • Who is winning the race towards normality? This week, the return to normality did not continue to consistently improve across regions.   Whilst the Northeast and Midwest regions continued to move towards normality, all other regions moved further away, with California leading the decline with a 16% shift.
  • What aspects of life are becoming more normal for Americans at present? Following universal lifts in perceptions last week, this week there were universal declines on all drivers of returning to normality.
  • When did Americans expect life to return to normal?  Americans remain divided in their anticipation of when normality will return, with the proportion who believe it will be six months or less, remaining slightly less than those who believe it will be more than six months or never.

Forethought USA Normality Index - Week 11