foretoons17

foretoons17

#Foretoons is a collaboration between Forethought and Either Either (creative agency) providing a satirical commentary on marketing research themes.

Business outcomes versus personal outcomes. Deleting intuition-based CEX initiatives that objectively do not drive business outcomes can result in the reduction of fiefdoms and gut-instinct over rigor (NB human centred design is not a substitute for rigor). Should executive management expect the role of killing initiatives to originate from middle management?