AFR – How Google and Facebook’s trillion-dollar duopoly strangles the internet

AFR – How Google and Facebook’s trillion-dollar duopoly strangles the internet

Forethought recently researched the effect of Context – ad placement – on intention to purchase. When a brand advertising is nested against negative content consumer’s intention plummets. The Australian Financial Review considered this research to help understand Brand Safety and the loss of advertising revenue recently suffered by Google and Facebook

PDF linkAFR – How Google and Facebook’s trillion-dollar duopoly strangles the internet