So, Tell Me How You Feel

So, Tell Me How You Feel

For decades creative agencies and marketers have believed that whilst competitors can replicate rational product benefits, but emotion based brand positioning can enduringly continue to differentiate. Coupled with this is the contemporary assertion that all behaviour has emotions as its catalyst.

In this article, Ken shares his latest thinking on emotions in advertising exploring what creative agencies and marketers want to know: How to identify and measure the non-conscious discrete emotions elicited by the purchase and consumption situation in your category.

PDF linkSo, Tell Me How You Feel